Scheduling
Today: a booking app and group texts. In your app: the schedule sits next to the customer and the job, on every crew member's phone.
One app instead of the pile you pay for.
From $7,500 for one custom system
$1,500 Systems Audit, credited to your build
Scheduling, a CRM, invoicing, a client portal and reports are usually separate subscriptions with separate logins. We build them into one app your business owns, and move your data over without losing a record.
The pile
Six tools you rent today. One app you own.
Each of these is usually its own subscription, its own login and its own copy of your customer list. In your app, they're screens that share one set of records.
CRM
Today: a per-seat CRM that costs more with every hire. In your app: every lead and customer in one list, with no per-seat fee.
Invoicing
Today: invoices typed again into another tool. In your app: sent from the job, paid by link, synced to QuickBooks.
Client portal
Today: phone calls asking "where are we?" In your app: customers log in and see their own status, files and invoices.
Dashboards and reports
Today: exports to a spreadsheet on Sunday night. In your app: an owner dashboard on your phone that is always current.
Intake forms
Today: a form tool that emails you a list. In your app: forms and photos drop straight into the customer record.
We run on our own
Our agency runs on apps we built.
Synergy Digital Lab runs on two custom apps we built in-house. The SDL Portal is where clients log in with a one-time email code and see their Google rankings, map grid, website visits, nightly site checks and monthly reports. Synergy HQ is the owner's phone app: approvals with Yes and No buttons, alerts when a site goes down, spend tracking and a daily brief.
Both read the same data, so the client and the agency never see different numbers. These are real screenshots, with numbers and client details blurred. Read the case study.
Built for clients too: we built and demoed a working team scheduler for a professional softball team through 108 Performance in Knoxville. Read the team scheduler case study.
The math
What subscriptions cost over five years.
They look small per month. With a full team, over five years, they add up to the price of a custom build, and you own nothing at the end.
| Software | Per month | 3 years | 5 years |
|---|---|---|---|
| Salesforce Pro Suite $100 per user | $800 | $28,800 | $48,000 |
| HubSpot Sales Hub Pro $90 per seat + $1,500 onboarding | $720 | $27,420 | $44,700 |
| ServiceTitan no public price; third-party estimate | $2,000–$4,000 | $72K–$144K | $120K–$240K |
| Jobber Grow 10 users | $299 | $10,764 | $17,940 |
| Housecall Pro MAX 8 users | $299 | $10,764 | $17,940 |
| GoHighLevel Unlimited plus usage fees | $297 | $10,692 | $17,820 |
Yearly-billing prices from Salesforce, HubSpot, Jobber and Housecall Pro. ServiceTitan and GoHighLevel figures come from published third-party pricing guides. Subscription fees only: add-ons, extra seats, texting fees and consultants come on top.
When you should keep what you have
If you're a small crew and one tool does what you need, keep it. Custom wins when you're paying for a big team, stacking several apps, or bending a tool that doesn't fit. The Systems Audit tells you which side you're on, in writing.
Prices
What it costs
$1,500Systems AuditCredited in full to your build if you go ahead.
$7,500+Custom CRM or client portalOne focused system, built around your process.
$25,000+Full business platformIntake, CRM, booking, payments, portal. Built and paid in parts.
$399+/moCare planFixes, small changes, updates and backups after launch.
Already have a complete written plan? Skip the audit and get $1,500 off your first build invoice. If the plan has gaps, we finish it in the Systems Audit instead.
How it works
From the pile to one app
- Systems AuditWe map every app you pay for, what it costs, and where your team retypes the same information.
- Written plan in partsYou get what to keep, what to connect and what to replace, with a price for each part.
- Build with a checkpointEach part has a halfway checkpoint, so you see real, working software before you commit to the rest.
- Move your dataWe bring your records over, test them against the old system, and run both side by side until you trust it.
- Launch and trainingYour team gets walked through it. Everything runs on accounts in your name.
- Care planFixes, small changes and updates every month, so the software keeps up with the business.
Start here
Tell us what you pay for today
Check the apps you pay for and what you want them to do. It takes about a minute. Marcos texts and emails you back within 1 hour with the next step.
Or call or text (865) 359-0472.
FAQ
Questions owners ask us
How much does it cost?
One focused system, like a CRM or client portal, starts at $7,500. Full platforms with intake, CRM, booking, payments and a portal start at $25,000 and are built in parts. The $1,500 Systems Audit is credited in full to the build.
Do we own the software?
Yes. The code, the data and the hosting accounts are in your name. There is no per-seat fee to us and no lock-in. If you ever want another developer to take over, they get everything.
Will we lose our data when we switch?
No. We export everything from your current tools, clean up duplicates, import it, and check the counts against the old system. Both run side by side until you're ready.
Do we have to replace everything at once?
No. Most businesses replace one piece at a time, starting with whatever costs the most or breaks the most. Each part is built and paid for on its own.
Can we keep QuickBooks?
Yes. Most businesses keep QuickBooks. Customers, invoices and payments sync to it from the new app, so your books stay where your accountant expects them.
What happens if something happens to you?
You own the code and it runs on your own accounts, so nothing shuts off. Every system we build is documented, and the care plan covers updates and backups. Another developer can pick it up from the documentation.
Next step
One app.
One app.
One login. Yours.
Book the Systems Audit and we'll map every app you pay for and show you what to keep, connect and replace.
Google · Reviews ★★★★★ 5.0 stars | 10 reviews
5.0 ★★★★★10 reviews
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Myra.★★★★★
Synergy digital lab rebuilt my website and it’s fast on phones now. They fixed my contact form, which wasn’t sending me anything and added a page for every town I serve around OKC. They also set up my up my site for AI search like ChatGPT and they check it every night. I show up near the top for piñata’s near me. Also great costumer service and attention, thank you, Marcos. 😊
NE
Nealicia Evans.★★★★★
Marcos took the time to help us put together a clear plan for our mobile detailing business, SN Elite. We’ve been trying to figure out our next steps, and having someone walk through things with us made a big difference. He’s great at communicating and explaining things in a way that’s easy to understand. We left the conversation with a better idea of what to focus on and where to go from here. Really appreciate his time and guidance. If you’re a business owner needing direction, I’d recommend reaching out to Marcos at Synergy Digital Lab!
RO
Ray Osuna.★★★★★
Synergy Digital Lab handles our web development and SEO with total transparency. The monthly ranking reports keep everything honest - I pay based on where we actually rank. No vanity metrics, just ROI.
BS
Blaine Stratton.★★★★★
I switched my marketing to Synergy Digital Lab specifically for their 'pay-what-you-rank' model. It’s the most transparent SEO service I’ve found - they send a monthly report showing my average keyword rankings and I pay based on those results. It’s great to finally work with a digital marketing firm that focuses on actual ROI instead of just vanity metrics. If you need a web development and SEO partner that delivers, Synergy is the standard. Speak to the founder. Super transparent and helpful If you need a partner that understands data-driven growth and professional execution, this is the firm. Highly recommended for any business looking to scale their online presence.
SP
Suzie Pittman.★★★★★
Working with Synergy Digital Labs has been an incredible experience. They handled all of my marketing and SEO needs with true professionalism. What impressed me most was how they consistently went the extra mile. We are currently letting Marcos handle 2 more of our companies Website Design, Marketing, and SEO. They took the time to understand my business, offered thoughtful recommendations, and delivered results. -SP
WP
Wyatt Pinkerton.★★★★★
If you're tired of paying for 'efforts' instead of results, talk to Synergy. Their pay-per-rank system is a game changer for my business. I get clear data every month showing exactly where we stand. Best digital marketing decision I've made.
IH
Izzy H.★★★★★
Finally found a marketing agency that prioritizes results over fluff. Synergy's pay-what-you-rank model is exactly what the industry needs. My average rankings are up, and the communication is top-tier.
