What custom software costs, and what SaaS really costs.
Our prices are on this page. So is the 5-year cost of the subscriptions most businesses pay, and the math on when custom software pays for itself and when it doesn't.
Prices up front
Already have a complete written plan? Skip the audit and get $1,500 off your first build invoice. If the plan has gaps, we finish it in the Systems Audit instead.
Bigger platforms are built in parts. Each part is paid as it goes, with a halfway checkpoint where you see working software before you commit to the rest.
Five years of subscriptions, by team size
Per-seat software grows with your team. Here's the subscription alone over five years.
| Team size | Salesforce Pro Suite $100 per user | HubSpot Sales Hub Pro $90 per seat + $1,500 onboarding |
|---|---|---|
| 10 people | $60,000 | $55,500 |
| 20 people | $120,000 | $109,500 |
| 50 people | $300,000 | $271,500 |
Sources: Salesforce Sales Cloud pricing and HubSpot Sales Hub pricing. For field service and small-team tools, see the 8-person comparison.
A worked example: 20 people, five years
Your numbers will be different. The Systems Audit runs them with your real bills.
When custom doesn't pay
A 5-person crew on Jobber at $299 a month pays about $18,000 over five years. Unless that crew needs something Jobber can't do, custom software won't save money, and we'll tell you so.
For scale: Clutch's 2026 survey puts the average custom software project at $132,480, with $10,000 to $49,999 the most common size (Clutch).
Know before you spend
The Systems Audit is how every build starts. In return, you get a written plan you can use with us or anyone else.
- Every app you pay for, what it costs, and who uses it
- Where your team retypes the same information
- What to keep, what to connect and what to replace
- A price and estimated timeline for each part
- The 5-year cost of staying put vs building
$1,500, credited in full to your build if you go ahead.
Already have a complete written plan? Skip the audit and get $1,500 off your first build invoice. If the plan has gaps, we finish it in the Systems Audit instead.
It starts with a short call to see if the audit makes sense for you. If you're a small team happy with your tools, we'll tell you on the call.
Cost questions
How much does custom software cost?
At Synergy Digital Apps, custom CRMs and client portals start at $7,500, full business platforms start at $25,000, and care plans start at $399 a month. Industry-wide, Clutch's 2026 survey puts the average project at $132,480.
How much does it cost to build an app for my business?
A single focused app, like a CRM or client portal, starts at $7,500 with us. Apps that combine intake, booking, payments and portals start at $25,000 and are built in parts.
Is custom software cheaper than SaaS?
Over five years it often is for teams paying per seat for 10 or more people, or stacking several tools. For a small team on a low-cost app, usually not. The Systems Audit does the math with your real numbers.
What is the Systems Audit?
A paid review of every app your business uses, what it costs, and where work gets retyped, ending in a written plan with prices for each part. It costs $1,500.
Is the audit credited if we hire you?
Yes. The full $1,500 is credited to your build.
Can we skip the audit if we already have a plan?
Yes, if the plan is complete and written down. Skip the audit and get $1,500 off your first build invoice. If the plan has gaps, we finish it in the Systems Audit instead.
What does the care plan cover?
Fixes, small changes, updates and backups after launch, starting at $399 a month, so the software keeps working as your business and your other tools change.
Get the real numbers
for your business.
Book the Systems Audit: every app, every cost, and a priced plan. $1,500, credited to your build.
Google · Reviews ★★★★★ 5.0 stars | 9 reviews
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