One app for jobs, invoices and customers. Knoxville, TN Business in one app.
Wireframe illustration: two phone apps fed by one shared data core

We built our own before we built yours.

Synergy Digital Lab runs on two custom apps we built in-house: the SDL Portal, where clients see their results, and Synergy HQ, the phone app Marcos runs the agency from. Here's what they do and why we built them instead of renting.

The problem

Too many tools, one owner

An agency runs on data from a lot of places: Google Search Console, Google Analytics, rank tracking, Google Maps grids, nightly website checks and ad accounts. Approvals came in through chat and email. Every answer meant opening another tab.

The fix

Two apps, one data source

We built one system that gathers that data every morning and shows it two ways: a portal for clients, and a phone app for the owner. Both read the same numbers, so the client and the agency never see different results.

The real apps

See them on a phone

Both apps were built phone-first and install on the home screen like an app. These are real screenshots, not mockups. Numbers and client details are blurred, because the apps hold real client data.

Screenshot of the SDL Portal client app on a phone, with the numbers blurred
Our client portalWhat a client sees when they log in. Numbers blurred.
Screenshot of the Synergy HQ owner app on a phone, with numbers and client details blurred
Our HQ dashboardWhat the owner sees every morning. Client details blurred.
Inside

What each app does

SDL Portal (for clients)

  • Login with a one-time code sent by email
  • Each login sees only its own businesses
  • Google rankings and a pin-by-pin Google Maps grid
  • Website visits, searches and top pages
  • Last 30 nightly website checks
  • Monthly reports, saved to the phone as "SDL Portal"

Synergy HQ (for the owner)

  • Everything waiting on an approval, with Yes and No buttons
  • Alerts when a site goes down or a ranking drops
  • Every client's rankings and visits
  • Spend tracking and a daily brief
  • Installs on the phone's home screen
  • Answers work even when the office computer is off
Why custom

Why we didn't rent it

No dashboard on the market showed our clients' rankings, map grids, site checks and approvals in one place, in our look, on a phone. Building it meant the app fits how the agency actually works, and it changes the same week we need it to.

For you

The same approach, your business

A brokerage needs deals and commissions where we need rankings. A builder needs schedules and change orders. The approach is the same: pull everything into one place, show the owner what needs attention, and give customers their own login.

For a contractor, the portal shows job status, photos and invoices. For a brokerage, it shows the deal timeline from contract to close.

For a pro sports team, it's the daily schedule: see the team scheduler case study.

See custom CRMs and everything we build.

More of our own

What else we built for ourselves

The portal and HQ aren't the only custom tools the agency runs on. These run every day too.

Wireframe illustration: form messages landing in one inbox while a shield blocks spam

Lead inbox

Every website form for every client lands in one inbox with its own lead number, and the business gets an email alert. Spam is blocked before it arrives.

Wireframe illustration: a city map covered in an even grid of ranking pins around one business

Grid Tracker

Our own Google Maps ranking grid. It checks where a business shows up from points all across its area, so clients see their map ranking street by street.

Wireframe illustration: a phone welcome screen with a checklist next to a signed document and a key

Welcome portal

Each new client or prospect gets a private link with their checklist, next steps and proposal in one place, instead of a pile of emails.

FAQ

Questions owners ask us

Can I see the SDL Portal?

The screenshots on this page are the real apps, with client details blurred. On a call, we'll walk you through them.

Can you build a client portal like this for my business?

Yes. Client portals start at $7,500, and we build them around what your customers need to see: job status, documents, invoices or results.

Does it work on phones?

Yes. Synergy HQ was built phone-first and installs on the home screen like an app. Everything we build works on phones and computers.

Is the login secure?

Clients sign in with a one-time code sent to their email. On every page request, the server checks the login and removes any business that login isn't allowed to see. Owner tools sit behind a separate, owner-only login.

Do you use AI in your own apps?

Yes. AI writes the owner's daily brief and drafts work like reports and follow-ups for approval. A person reviews and signs off before anything goes to a client.

Next step

Want an app like this
for your business?

Start with the Systems Audit and we'll map what your owner dashboard and client portal should show.

Book a Systems Audit Call or text (865) 359-0472

Google · Reviews ★★★★★ 5.0 stars | 9 reviews
5.0 ★★★★★9 reviews
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Nealicia Evans.★★★★★

Marcos took the time to help us put together a clear plan for our mobile detailing business, SN Elite. We’ve been trying to figure out our next steps, and having someone walk through things with us made a big difference. He’s great at communicating and explaining things in a way that’s easy to understand. We left the conversation with a better idea of what to focus on and where to go from here. Really appreciate his time and guidance. If you’re a business owner needing direction, I’d recommend reaching out to Marcos at Synergy Digital Lab!

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Ray Osuna.★★★★★

Synergy Digital Lab handles our web development and SEO with total transparency. The monthly ranking reports keep everything honest - I pay based on where we actually rank. No vanity metrics, just ROI.

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Blaine Stratton.★★★★★

I switched my marketing to Synergy Digital Lab specifically for their 'pay-what-you-rank' model. It’s the most transparent SEO service I’ve found - they send a monthly report showing my average keyword rankings and I pay based on those results. It’s great to finally work with a digital marketing firm that focuses on actual ROI instead of just vanity metrics. If you need a web development and SEO partner that delivers, Synergy is the standard. Speak to the founder. Super transparent and helpful If you need a partner that understands data-driven growth and professional execution, this is the firm. Highly recommended for any business looking to scale their online presence.

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Suzie Pittman.★★★★★

Working with Synergy Digital Labs has been an incredible experience. They handled all of my marketing and SEO needs with true professionalism. What impressed me most was how they consistently went the extra mile. We are currently letting Marcos handle 2 more of our companies Website Design, Marketing, and SEO. They took the time to understand my business, offered thoughtful recommendations, and delivered results. -SP

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Wyatt Pinkerton.★★★★★

If you're tired of paying for 'efforts' instead of results, talk to Synergy. Their pay-per-rank system is a game changer for my business. I get clear data every month showing exactly where we stand. Best digital marketing decision I've made.

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Izzy H.★★★★★

Finally found a marketing agency that prioritizes results over fluff. Synergy's pay-what-you-rank model is exactly what the industry needs. My average rankings are up, and the communication is top-tier.