Load requests in one place
Requests from email, phone, your website and customer portals land in one list as loads, ready to quote.
Freight software built around how you move loads.
Loads in one system, carriers in a spreadsheet, check calls by phone, and paperwork in an inbox. We rebuild the whole operation as one system your company owns.
Pricing
What it costs, up front.
$1,500Systems AuditCredited in full to your build if you go ahead.
$7,500+Dispatch system or customer portalOne focused system, built around your process.
$25,000+Full freight platformThe whole operation in one system. Built and paid in parts.
$399+/moCare planFixes, small changes, updates and backups after launch.
Already have a complete written plan? Skip the audit and get $1,500 off your first build invoice. If the plan has gaps, we finish it in the Systems Audit instead. Full breakdown on the cost page.
Sound familiar?
The freight grew. The software didn't.
- Load requests come in by email, phone and text, and get typed in by hand
- Carrier packets, insurance and authority get checked by hand, one carrier at a time
- Dispatch runs from a whiteboard, a spreadsheet or someone's memory
- Half the day goes to check calls and "where's my truck?" emails
- Rate confirmations and PODs live in an inbox, so billing waits on paperwork
- Nobody can say the margin on a lane without building a spreadsheet
- You pay per user for a TMS your team works around instead of in
What we rebuild
One system from quote to paid.
Built for how your company already runs: your lanes, your customers, your carriers or drivers, and your paperwork. Start with one part or rebuild all of it.
Carrier onboarding
Carrier packets signed online, with authority and insurance details on file and a warning before insurance runs out.
Dispatch board
Every load, truck and driver or carrier on one board. Assign, reassign and see what's uncovered at a glance.
Check calls and tracking
Driver updates by text or app, plus locations from ELD or GPS where your system allows it, logged on the load.
Customer portal
Shippers log in to see where their load is, the delivery time and the paperwork, instead of emailing your team.
Rate cons, PODs and billing
Rate confirmations sent from the load, PODs uploaded from the driver's phone, and the invoice ready as soon as the POD lands.
Carrier and driver pay
Carrier payments, quick pay and driver settlements worked out from the load, then sent to your accounting.
Owner dashboard
Loads moving, margin by lane and customer, late deliveries and money coming in, on your phone.
AI that does the typing
AI reads load request emails and fills in a draft load, and writes call notes onto the load after a check call. A person always checks the load before it goes out. See AI and automation.
One load, start to finish
What a load looks like in one system
- Request comes inA shipper emails a load. It shows up as a draft load with the lanes, dates and weight filled in.
- Quote and bookYour team prices it from past loads on that lane, sends the quote, and books it when the shipper says yes.
- Cover and dispatchThe load goes to a vetted carrier or your own driver, and the rate confirmation goes out from the load.
- In transitUpdates come in by text, app or ELD. The shipper sees them in the portal.
- DeliveredThe driver uploads the POD from their phone, and the invoice is ready to send.
- Paid and settledThe customer pays, the carrier or driver gets paid, and both sync to accounting.
What stays
Connected, not replaced
Some tools are worth keeping. We connect them where the service allows it, instead of rebuilding them:
- Load boards, like DAT and Truckstop
- ELD and GPS systems, like Samsara or Motive
- Accounting, like QuickBooks
- Payment processors, and your factoring company's paperwork
- Email, so load requests and replies stay on the load
What goes
Built into the new system
- The dispatch whiteboard and the carrier spreadsheet
- Rate confirmations built by hand
- PODs hunted down in an inbox
- "Where's my truck?" emails
- Lane and margin reports built in spreadsheets
Paying for a TMS you only half use? See how we replace your software.
Example
What changes for a 20-person brokerage
An example of a typical setup we see, not a specific client. Every company's tools are a little different; the Systems Audit maps yours.
| The job | Before: separate apps | After: one system |
|---|---|---|
| Load requests | Emails and calls, typed into the TMS | Draft loads filled in from the email |
| Carriers | A spreadsheet and a folder of packets | Onboarded online, with insurance warnings |
| Dispatch | A whiteboard and group texts | One board for every load and truck |
| Customer updates | Check calls, then emails to the shipper | A portal with load status and paperwork |
| Billing | Waiting on PODs in an inbox | Invoice ready when the POD is uploaded |
| Owner view | Lane reports built by hand | Margin by lane and customer, always current |
When you should keep what you have
If you're a small operation and an off-the-shelf TMS or dispatch app does what you need, keep it. Custom makes sense when you pay per user for several tools, retype loads between them, or run key parts of the business from spreadsheets. The Systems Audit tells you which side you're on. Already on Salesforce or HubSpot? See fix it or leave it.
Who builds it
A software team, in Knoxville
Synergy Digital Apps builds custom business software. We run our own company on software we built: our clients log in to the SDL Portal, and the owner runs the business from a phone dashboard.
We meet East Tennessee freight and trucking companies in person, from Knoxville along I-40 and I-75, and build for companies anywhere in the US remotely.
FAQ
Questions freight owners ask us
How much does custom freight software cost?
A dispatch system or customer portal starts at $7,500. A full freight platform with load intake, carriers, dispatch, tracking, billing and portals starts at $25,000 and is built and paid in parts. Care plans start at $399 a month. The $1,500 Systems Audit is credited in full if you go ahead, or you can skip it with a complete written plan and get $1,500 off your first build invoice.
Is custom better than an off-the-shelf TMS?
Not for every company. A small team happy with its TMS should keep it. Custom wins when you pay per user for several tools that don't talk, need your own quoting, dispatch or pay rules, or keep running parts of the business from spreadsheets because the TMS can't do it.
Can it connect to load boards and ELDs?
Where the service allows a connection with your account, yes. Load boards like DAT and Truckstop and ELD and GPS systems like Samsara or Motive offer ways to connect, and the Systems Audit checks what your accounts allow.
Can drivers use it on their phones?
Yes. Drivers see their loads, send updates and upload PODs from their phones. Everything we build works on phones and computers.
Does it handle carrier pay and quick pay?
Yes. Carrier payments, quick pay and driver settlements are worked out from the load and sent to your accounting.
Can you move our loads and carriers from the system we use now?
Yes. We export your customers, carriers, loads and documents, map each field, and import them, then check the counts against the old system. Both run side by side until your team is ready.
How long does a build take?
It depends on how much we rebuild. The Systems Audit gives you an estimated timeline for each part, and each part has a halfway checkpoint where you see working software. Have a hard deadline? We can expedite to meet it. Rush pricing depends on the size of the build and how fast you need it, and a rush leaves less time for testing.
Do we own the software?
Yes. The code, the data and the hosting accounts are in your name. There is no per-seat fee to us and no lock-in. If you ever want another developer to take over, they get everything.
Next step
See what your company's software
See what your company's software
is really costing you.
The Systems Audit maps every app your dispatchers, brokers and billing team use, what it costs, and what to keep, connect or rebuild. $1,500, credited to your build.
Google · Reviews ★★★★★ 5.0 stars | 9 reviews
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