Every lead in one place
Website forms, calls, referrals, ads and model home visits land in one list, tagged with where they came from and what they want to build.
Construction software built around how you build.
Leads in one app, estimates in a spreadsheet, the schedule in another tool, and change orders in a text thread. We rebuild the whole operation as one system your company owns.
Pricing
What it costs, up front.
$1,500Systems AuditCredited in full to your build if you go ahead.
$7,500+Construction CRM or client portalOne focused system, built around your process.
$25,000+Full builder platformThe whole operation in one system. Built and paid in parts.
$399+/moCare planFixes, small changes, updates and backups after launch.
Already have a complete written plan? Skip the audit and get $1,500 off your first build invoice. If the plan has gaps, we finish it in the Systems Audit instead. Full breakdown on the cost page.
Sound familiar?
The company grew. The software didn't.
- Leads from the website, referrals, model home visits and the phone land in different places
- Estimates live in spreadsheets, and the latest version is on someone's laptop
- The schedule is in one tool, and subs still get it by text
- Change orders get agreed on site and priced later, if anyone remembers
- Buyers email their selections, and someone retypes them for the trades
- Homeowners call the superintendent to ask what's happening this week
- Job costs only show up in QuickBooks after the money is spent
What we rebuild
One system from first call to final walkthrough.
Built for how your company already runs: your phases, your crews, your trades and your paperwork. Start with one part or rebuild all of it.
Estimates and contracts
Estimates built from your own price book and templates, sent as a proposal, signed online and filed on the job.
Schedules for crews and subs
Phases, crews, subs, deliveries and inspections on one schedule. When a date moves, the people it affects get told.
Change orders and selections
Change orders priced, signed and added to the contract before the work. Buyer selections go straight to the trades who need them.
Deposits, draws and job costs
Deposits, draw requests and invoices tied to the job, with costs against the budget as they happen, synced to QuickBooks.
Buyer and homeowner portal
Clients log in to see progress photos, the schedule, selections still due and what they owe, instead of calling the super.
Owner dashboard
Leads, jobs in progress, schedule slips, margins and money coming in, on your phone.
AI that does the typing
After a call or site visit, AI writes the notes onto the job and drafts the follow-up. New leads get sorted by project type and budget. A person always decides what gets sent. See AI and automation.
One job, start to finish
What a build looks like in one system
- Lead comes inA family asks about building on their lot. The system logs the source and sends it to the right salesperson.
- Estimate and contractThe estimate comes from your price book, goes out as a proposal and gets signed online.
- Selections and scheduleThe buyer picks finishes in the portal. The job schedule is set, and subs see their dates.
- Changes on siteA change order is priced and signed before the work, and the budget and schedule update.
- Draws and invoicesDraw requests and invoices go out by phase. Payments and costs sync to accounting.
- Walkthrough and warrantyThe punch list and warranty requests are tracked on the same job, so nothing gets lost after closing.
What stays
Connected, not replaced
Some tools are worth keeping. We connect them instead of rebuilding them:
- Accounting, like QuickBooks
- E-signature, like DocuSign
- Email and calendars, like Google Workspace or Outlook
- Payment processors for deposits and invoices
- Your estimating or takeoff tool, if your team likes it
What goes
Built into the new system
- The lead app and the estimate spreadsheets
- Schedules sent by group text
- Change orders on paper or in texts
- Selections by email
- Calls asking what's happening this week
Paying for a big platform you only half use? See how we replace your software.
Example
What changes for a 30-person builder
An example of a typical setup we see, not a specific client. Every builder's tools are a little different; the Systems Audit maps yours.
| The job | Before: separate apps | After: one system |
|---|---|---|
| New leads | Website emails, voicemails and a notebook | One list, sent to the right salesperson |
| Estimates | Spreadsheets, retyped into a contract | Built from your price book, signed online |
| Schedule | A scheduling app plus texts to subs | One schedule; subs get their dates and changes |
| Change orders | Agreed on site, billed later or never | Priced and signed before the work |
| Client updates | Calls to the super | A portal with photos, schedule and selections |
| Job costs | Found in QuickBooks after the fact | Costs against budget as they happen |
When you should keep what you have
If you're a small crew and an off-the-shelf construction app does what you need, keep it. Custom makes sense when you pay per user for several apps, retype jobs between them, or run key parts of the business from spreadsheets. The Systems Audit tells you which side you're on. Already on Salesforce or HubSpot? See fix it or leave it.
Who builds it
A software team, in Knoxville
Synergy Digital Apps builds custom business software. We run our own company on software we built: our clients log in to the SDL Portal, and the owner runs the business from a phone dashboard.
We meet East Tennessee builders in person, from Knoxville and Maryville to Oak Ridge, and build for builders and contractors anywhere in the US remotely.
FAQ
Questions builders ask us
How much does custom construction software cost?
A construction CRM or client portal starts at $7,500. A full builder platform with leads, estimates, scheduling, change orders, draws and portals starts at $25,000 and is built and paid in parts. Care plans start at $399 a month. The $1,500 Systems Audit is credited in full if you go ahead, or you can skip it with a complete written plan and get $1,500 off your first build invoice.
Is custom better than an off-the-shelf construction app?
Not for every builder. A small crew happy with its app should keep it. Custom wins when you pay per user for several apps that don't talk, need your own phases, estimates or draw process, or keep running the business from spreadsheets because the app can't do it.
Can it handle change orders and selections?
Yes. Change orders are priced, signed and added to the contract before the work, and the budget updates. Buyer selections are tracked with their deadlines and sent to the trades who need them.
Can our subs and crews use it?
Yes. Crews and subs see only their own jobs and dates on their phones, and get a text when something changes. They don't need a paid seat.
Does it work with QuickBooks?
Yes. Invoices, payments and job costs sync to QuickBooks, so nobody types them twice. We connect other accounting tools too.
Can you move our jobs from the app we use now?
Yes. We export your clients, jobs, documents and history, map each field, and import them, then check the counts against the old system. Both run side by side until your team is ready.
How long does a build take?
It depends on how much we rebuild. The Systems Audit gives you an estimated timeline for each part, and each part has a halfway checkpoint where you see working software. Have a hard deadline? We can expedite to meet it. Rush pricing depends on the size of the build and how fast you need it, and a rush leaves less time for testing.
Do we own the software?
Yes. The code, the data and the hosting accounts are in your name. There is no per-seat fee to us and no lock-in. If you ever want another developer to take over, they get everything.
Next step
See what your company's software
See what your company's software
is really costing you.
The Systems Audit maps every app your office, supers and crews use, what it costs, and what to keep, connect or rebuild. $1,500, credited to your build.
Google · Reviews ★★★★★ 5.0 stars | 9 reviews
5.0 ★★★★★9 reviews
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Nealicia Evans.★★★★★
Marcos took the time to help us put together a clear plan for our mobile detailing business, SN Elite. We’ve been trying to figure out our next steps, and having someone walk through things with us made a big difference. He’s great at communicating and explaining things in a way that’s easy to understand. We left the conversation with a better idea of what to focus on and where to go from here. Really appreciate his time and guidance. If you’re a business owner needing direction, I’d recommend reaching out to Marcos at Synergy Digital Lab!
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Finally found a marketing agency that prioritizes results over fluff. Synergy's pay-what-you-rank model is exactly what the industry needs. My average rankings are up, and the communication is top-tier.
