A Hand‑Coded Build for a Pools & Outdoor Living Brand
Serenity Pools & Spa needed a site that sells the backyard dream and ranks for the searches that fill a build calendar. Synergy delivered a hand-coded site on fast, owner-controlled hosting — designed around the portfolio photos that close pool projects.
The engagement runs on the same accountable model as every Synergy project: local SEO with monthly ranking reports, target keywords averaging top-five positions, and ad campaigns feeding the pipeline during peak season.
Website Redesign
The rebuild leads with full-width project photography and clear paths to the quote form. Hand-coded, structured for local search from the first line, and loading in under half a second.
Hosting
Migrated to fast infrastructure with zero downtime and zero lost URLs — the rankings the brand had were preserved while the speed problems disappeared.
Local SEO
Service and city pages targeting pool design, construction, and outdoor living searches, plus Google Business Profile alignment. Keywords average top-five rankings, tracked in the monthly reports the owner pays from.
Meta Ads
Seasonal ad campaigns put finished-project creative in front of homeowners planning their backyard — paid demand while organic compounds, one monthly report for both.
