A Hosting Migration and Local SEO Rebuild for a Multi‑Location Storage Brand
Synergy Digital Lab took over BattleCreek Storage's digital presence with the goal of fixing what a slow host and thin local SEO were leaving on the table. The site was migrated to fast, owner-controlled hosting without dropping a single URL — redirects mapped, load times cut, and every file in the owner's hands.
From there, the work turned to local search: location pages structured for each market and Google Business Profiles aligned with the site. Every month, the owner gets a ranking report showing exactly where each location stands — and on average, BattleCreek's target keywords sit in the top five.
Website Redesign
The site was rebuilt hand-coded — no builders, no bloat — structured for local search from the first line and loading in under half a second on mobile.
Hosting Migration
The migration moved the site to faster infrastructure with zero downtime and zero lost URLs. Every redirect mapped one-to-one, preserving the rankings the brand already had while unlocking the speed the old host couldn't deliver.
Local SEO
Each storage location got its own structured page targeting its city's searches, paired with Google Business Profile cleanup. The result: target keywords ranking in the top five on average, verified in the monthly ranking reports we send — the same reports the owner uses to pay for results. No vanity metrics, just positions.
Meta Ads
Alongside organic rankings, we run Meta ad campaigns for BattleCreek — targeted Facebook and Instagram ads that put open units in front of people searching for storage in each location's market. Paid fills the gap while organic compounds, and both report into the same monthly numbers.
