01
Account architecture
Campaigns by intent, not one blob of keywords. Match types, geos, and ad groups a human can audit.
Google Ads · Knoxville marketing agency
Pay for the call.
Pay for the call.
Not the click.
Search and Local Service Ads for Knoxville and East Tennessee. Conversion tracking is live before we scale. Synergy is a marketing agency - ads sit next to SEO and reporting, not in a silo. Remote accounts in Frisco, Dallas, OKC, and Tulsa stay on the same desk.
What you get
The work, itemized.
02
Conversion tracking
Calls, forms, calendar bookings imported to Google Ads and GA4. If tracking is a guess, bidding is a guess.
03
Local Service Ads
Where the trade qualifies. You pay per verified lead. We set the profile, the jobs, the hours, the disputes.
04
Query mining
Search terms that never buy go to negatives. Every week until waste is boring.
05
Landing alignment
The ad promise has to match the page. If it does not, we fix the page - Web Design - or we stop the keyword.
06
Monthly CPL
Spend, leads, cost per lead, what we cut. Same language as the SEO report.
Ads buy time. SEO buys the asset.
If a Knoxville term will rank in six months, ads hold the floor now. If it will never rank cheaply, ads are the channel. That decision is the job. A media buyer who never looks at the site will scale a bad page. We will not.
Typical local service media floor in this market is about $1,000–$2,000 per month in-platform. Below that the algorithm does not learn. Management lives inside the $5,000–$15,000 marketing program. Media spend is yours and stays in your account.
Takeovers
We prefer an existing account when it has history. First pass is waste: broad match dumps, missing negatives, display accidentally on, conversions set to page views. Then structure. Most takeovers show a cleaner CPL inside 60 days if the offer and the page can close.
What we refuse
Set-and-forget. “Maximize clicks.” Lookalike audiences with no pixel events. Sending paid traffic at a four-second WordPress theme. That last one is a rebuild, not a bigger budget.
Meta and TikTok are a different page: Paid Social. Search intent is usually first for trades.
Knoxville and remote
Geos can be Knoxville, Farragut, Maryville, Oak Ridge, Powell, or the Texas / Oklahoma zips you still serve. The desk is Eastern. You talk to Marcos.
FAQ
Questions we actually get.
They can start on day one. The first 30 days are learning. CPL usually settles in months two and three.
Yes. History helps. We audit waste before we rebuild.
The account stays in your Google login. We request access. We do not hostage spend.
We fix tracking before we scale. That is analytics.
When you qualify, yes. They capture different slots. We watch cannibalization.
Next
Stop buying clicks
Stop buying clicks
that never ring.
Bring the Ads login. We will show waste before we talk budget.